A Signal is a detectable data pattern or indicator reflecting a change in state, context, behavior, intent, or emotional proxy that may require interpretation.
Signals are raw, context-neutral until analyzed, and may or may not cross thresholds that convert them into triggers.
Examples:
Increased login frequency
Rapid navigation behavior
Negative sentiment spike
Payment retry attempts
Signals require interpretation before action.
Trust Signal
A Trust Signal is a visible or contextual indicator embedded within an interaction or journey that reinforces confidence, transparency, safety, predictability, or fairness, such as response timelines, status updates, explainable AI decisions, or consent confirmation.